Media Kit

Our Story

Urban Providore Australia

We started from a humble stall in 2013 at Old Bus Depot Markets (OBDM) in Canberra, ACT. First selling Salami, Mettwhurst and Pepperoni from our colorful stall; the Salami Stack, then opening a stall focused on Smoked Australian Produce called Smok'n. At Christmas we ran a Christmas Hamper Bazaar with handmade and styled gourmet gift baskets full of Canberra and Australian only artisan produce.

In 2015 we opened our first store in Fyshwick, ACT on Wollongong St, stepping back from our OBDM stalls at the beginning of 2017.

Our little Fyshwick store slowly gained traction as the Fyshwick Village rejuvenated into a boutique shopping area. With locals and tourists attracted to great Cafe's, Books and the Furniture & Antique scene in Wollongong St, Urban Providore Australia fitted easily into this discerning shoppers 'to do list'!

Take a virtual walk through our original Store.

16 of 8 Gladstone St, Fyshwick In August 2018 we moved to larger premises in Gladstone St, Fyshwick. This new store features a unique workshop area for our hamper and salami bouquet workshops and a dedicated home for our tasting panel!.

Many of our favourite Canberra Foodies visit us regularly and we see over 100 new faces each month. Some of these new faces come from interstate and overseas to find gifts and choose gourmet artisan treats that are made locally in Australia and Canberra.

The pace changes completely in October when we begin our Christmas Hamper promotions with discounts throughout the month of October and November for our organised Corporate and Personal shoppers alike. Our range of bespoke Christmas Artisan Gift Hampers are the answer for many businesses and families.

December - The gourmet food month, is a whirl of long trading hours and outrageous customer numbers, as people seek out treats and Christmas table fare for their loved ones. During December we run 4 late night Foodie Shopping events and these are always packed full of the time poor! Grateful for another chance to tick items off their Christmas Shopping list.

Australian Only Focus

Our store is stocked with exclusively Australian Artisan produce. That means we only stock produce where we can be confident the ingredients have been predominantly sourced in Australia (some brands are religious in exclusively sourcing from Australian suppliers) and the business must be an Australian based business with profits benefiting the Australian economy.

Our Artisan Canberra Region produce

In Canberra we are committed to stocking any Artisan Food product Made in Canberra. In July 2018 we opened our first Providore focused solely on Canberra Regional Artisan produce at the Fyshwick Fresh Food Markets, Fyshwick. This Providore trades Thursday to Sunday in line with the Market trading times and produces bespoke Canberra Gift Boxes of Canberra Regional Produce.

At Easter and Mothers day we showcase the Canberra Chocolateirs, at Christmas we bring through hand made Gingerbread Houses and locally produced Mince Pies and Puddings.

Our Hamper Range

We have made a name for ourselves in the Gourmet Food Hamper market, with customers confident they can choose their hamper or base from our large range within the Hamper Room and we assist them to produce a bespoke hamper for their recipients. With 20% or 10% off for Christmas gifts in October & November respectively Hampers from Urban Providore Australia are a standard for many families and corporate clients.

We have a unique Christmas Crate (in 3 sizes each year) that includes all the delicacies and treats one would expect to find on the Christmas Table and during the holidays. These hampers are snapped up in store and through our online shop.

We also run workshops and encourage our customers to get creative with their Hamper ideas - our Salami Bouquet is one of our most popular gifted Hampers!

We also have Vintage Picnic Hampers for hire and can pack picnics of local produce for any occasions. We know we have been instrumental in marriage proposals, birthday celebrations and valentines dates!

Our Christmas Pop-Up

For December we like to pop up in Canberra City to assist the 'time-challenged' to do their Christmas Shopping before work, in their lunch or after hours. From Christmas food gifts, to table fare we have many December customers who visit us as they dash to work from 730am.

The Urban Providore Tasting Panel

We run an annual Tasting Panel for members of the Canberra Region community to work with us and our suppliers and customers to taste and report against each product in store. In 2018 we have created the Urban Providore Tasting Form to deploy in all future taste tests.

The Tasting Panel meets monthly and produces photographs, articles and social media posts about our adventures and tasting journey.

 

High Resolution Photos

Take a look inside our Drop Box for suitable photos and logos. You are free to use whichever appeals to you.

 

Samples of Articles/Press

We have been described as "a treasure trove of high quality gourmet food" and "perfect for a unique foodie gift!" Margaret Wade, Canberra Secrets, Your key to the Capital, 3rd Edition, 2018.

Susan Parsons of the Canberra Times (Dec, 2017) described our Australian Mushroom Salt range and squeezed in news about our Christmas Pop Up in her gardening section of the paper! She was quick to advertise we stocked only quality "Christmas Artisan Edibles" and that we run the PopUp every year in Canberra City for city folk to access before work - we open at 730am during December.

We have been promoted for our Salami Bouquet Workshops by Jill Hogan, Canberra times Feb, 2018

Claire Lower Feb, 2018 wrote about our Salami Bouquet in the Weblog; lifehacker.com.au as a "Meat Bouquet".

Wendy Johnson, May 2018 captured our store beautifully in her write up about Marg Wades latest book, Canberra Secrets.   

 

Video Interviews

WIN NEWS Canberra has interviewed us twice in 2018.

Emma Groves was thrilled to chat with us as we produced Salami Bouquets to loved ones across Australia for Valentines Day, Feb 2018.

The Twitter Feed was unique footage. Emma emphasizing our push to encourage Canberrans "to go local this Easter"

Emma also engaged with us to chat about Chocolatiers in Canberra and our Easter bounty showcasing 5 local talented Chocolatiers in March 2018.

 

Quotes

"We are passionate to help small food business in the Canberra region and to promote the wider food industry value chain here in Canberra; from box makers and graphic designers to commercial kitchens" Dawn Sculthorpe Hayter 2017.

"Feeding Canberra, that's our tag line." Dawn Sculthorpe Hayter 2017.

 

Social Media

We have a great following on Facebook (1000 followers), Instagram  (4500 followers) and Twitter (4800).

We produce a monthly Newsletter to over 1000 subscribers in Australia and overseas. Our Newsletter promotes our Australian Artisan brands.

Our Tasting Panel is a committed social media team of 10 people each year. Who work closely with Urban Providore not only tasting and reporting their preferences against each product but producing social media posts and articles about the produce for our newsletter and their respective blogs.

Our customers rate us as 4.8 on Facebook and 5 Stars on Google Business.

"What a fantastic Shop, I wanted to buy one of everything!" 29 March 2018

"So happy I found this store, a treasure trove of Australian Goodies, many locally produced items, I tell you my mouth was watering walking around checking everything out!" 4 October 2017.

"So happy to have stumbled upon such a fun store! I'll be back with bells on." 5 March 2018

"Another serendipitous find! Beautifully set up store, more like a food 'boutique' A good selection of gourmet and artisan unique products, including gluten free." 25 August 2016.

"Wow! The team at Urban Providore are nothing short of amazing." 19 Apr 2018

"Quality Service, Quality Products. Can not recommend enough." 9 Dec 2017

 

Sponsorship

We offer all customers seeking to raise funds, the Sponsorship HAMPER DEAL. We provide 100% extra to their contribution, for example when they buy a $50 hamper we deliver them a $100 hamper. It's our way of contributing to as many charities as we can!

In the last two years we have supported the following charities:

  • The Leukemia Foundation
  • Sydney Children's Hospital Foundation
  • The Cancer Councils, Relay for Life
  • The Mothers Day classic For Breast Cancer Research
  • The Children's Medical Research Institute, Jeans for Genes.
  • NSW Rural Fire Service
  • St Vincents Primary School
  • Canberra Grammar School

We are also strong supporter of the Arts:

  • We are the major catering sponsor for 6weekly launches at the TPR Gallery. 
  • Since 2017 we have provided Artisan Australian Produce to delegates and participants of the CBR Writers Festival.

Finally we support Brain Health through Healthy Eating and directly support Dementia Australia, formerly Alzheimer's Australia. In 2017 we provided four different local supplier's produce to contribute to the annual Alzheimers breakfast.